[From the Archive] What Now?
Continuing with the theme of “independent projects†(aka self-publishing), it’s time to move on to the Now Whats. Let’s say you’ve made it through to this point – whether you’re new or established – you’ve written something awesome that for whatever reason you’ve decided to put out on your own. You’ve done the layout and design. You’ve secured an incredible cover. You’ve even discovered dirt cheap (but high quality) printing. Now What?
Now the rest of the work begins. We’ve talked about conventions and networking in other articles. We’ve talked about marketing. Now it’s time to put everything we’ve talked about into practice. Especially if you know from the get go that many odds are stacked against you – even if you’re established, but if you’re a new writer, it’s going to be that much harder.
You, as an independent project writer, will have to work SMARTER than the “average†or traditional writer (not that any writer is actually AVERAGE). Most self-published authors are fighting the uphill battle of prejudice – most self-pubbed projects are still seen as lower quality work with a gullible author. That’s not always the case. By presenting yourself in a professional manner, you can approach convention organizers. Let them get to know you – don’t hard sell yourself or your work. You may have to buy a Dealer’s Room table – which is both good and bad (good in that you have a base place to be – bad in that you’re not able to participate much in the convention for manning the table).
You’ll also have to hustle harder for recommendations, blurbs, and reviews. Many outlets want a publisher and ISBN to point back to. But it is possible to work with existing relationships to get the word out. First, you mustn’t be afraid to give away some of your material for promotional means. Second, DON’T BE A JERK. Don’t pester. Don’t demand. Don’t be pushy. If a publisher/editor/Bigger Name Author asks about you and work, be honest but be brief. You’ll want to sound interesting and leave them wondering. If they seem interested in your work, be prepared to GIVE them a copy of it (or take their money if they offer it ) and let them know briefly and politely that you’d like to know what they think of your work. If they tell you privately something nice, ask if you can mention that in your blog or website, or even put it on your next printing. If they say no, respect it.
You can make a go of being an independent writer. The key is working smarter as well as harder. Always follow the #1 Law – Don’t Be A Jerk. I still believe the best path to being a working author is the traditional route, but if you have to be independent, it’s possible – just more difficult.